How to Be an Electric Scooter Dealer?

Electric scooter sales are booming, and everyone wants in. But before jumping into the business, it's smart to know what it takes. Good news? Profit margins are high. Better news? With the right supplier, starting is simple, fast, and doesn't cost much.

To become an electric scooter dealer, all you need is a small initial investment, a trusted supplier, and a bit of local market knowledge. Many dealers earn 20–40% margins, and the startup cost can be as low as $3,000. With JUESHUAI, you can begin with just 5 units and local warehouse delivery.

Starting your scooter dealership might sound complicated, but it’s actually one of the simplest small business models out there today. Especially when you're partnering with an established brand like JUESHUAI. Let's break it down.

Is the Electric Scooter Business Profitable?

Electric scooters are trendy, practical, and profitable. That combination is rare.

Yes, the electric scooter business¹ is profitable. Most dealers enjoy margins between 20% to 40%. Demand is growing due to eco-conscious trends², urban commuting needs, and the increasing popularity of electric mobility.

When I first entered this industry, I was surprised by the consistency of orders. Whether it's a city commuter, a delivery worker, or a college student, scooters fit easily into many people's lifestyles. Here’s the best part—scooters are not just popular in big cities. Even suburban and small-town stores report solid sales.

Let me break down what makes the margins so good:

I’ve seen many new dealers recoup their startup cost in just one or two months of sales. It's a lean business with minimal risks and high returns, especially if you’re working with a brand that provides inventory flexibility and after-sales support.

How Do I Become a JUESHUAI Dealer?

Most people think becoming a dealer means filling out endless forms and committing to big orders. That’s not how we work.

To become a JUESHUAI dealer, you only need to order a minimum of 5 scooters, choose from multiple models, and we’ll handle the rest—from warehouse delivery to after-sales service. There are no franchise fees or long-term contracts.

I talk to customers every week who want to try this business but feel unsure where to begin. That’s why we made the process simple.

Here’s how it works:

1. Choose Your Models – We don’t limit your choice. You can pick 5 different models to test your local market.
2. Order – Your MOQ (minimum order quantity) starts at just 5 units, which means less than $7,000 to get started.
3. Delivery – We ship from our local warehouses in the US, Canada, Germany, and Poland. Delivery usually takes 7–14 days.
4. Support – We help you with technical support, spare parts, and even engineer visits if your sales volume grows.
5. Grow – As your business grows, we grow with you. We offer exclusive deals and more services to our long-term partners.

Many small businesses or shop owners like David, who runs a bike shop, have successfully added our scooters to their store’s product line. Why? Because the scooters are reliable, the service is local, and the profits speak for themselves.

How Much Does It Cost to Start an Electric Scooter Business?

You don’t need a lot of money to get started. You need the right product and the right partner.

Starting an electric scooter dealership with JUESHUAI typically costs between $3,000 and $7,000. That includes your first batch of scooters, shipping, and even spare parts if needed. No extra fees, no hidden costs.

I’ve seen many first-time dealers get their feet wet with a $5,000 investment. That includes 5 scooters, a few accessories, and basic marketing tools.

Here’s what your $5,000–$7,000 might cover:

We also support dropshipping, so you can sell first and stock later. That helps individual sellers reduce their risk even more.

If you’re running a physical store or already selling bikes, scooters can be the next easy add-on. If you’re an individual doing side hustle sales online or in a mall kiosk, you can start with a few scooters and build from there.

Do You Need a License for an Electric Scooter?

This is one of the most asked questions—and the answer depends on your country or even your city.

You may need a license to sell electric scooters depending on local laws, but for riding or importing scooters, most places only require basic certifications. JUESHUAI scooters already meet UL standards, so you’re covered on the compliance side.

In the United States, most dealers don’t need a special license just to sell electric scooters, especially if you’re a retailer already. However, some states may require a reseller permit³ or basic business registration⁴.

JUESHUAI scooters are UL certified and meet EU and North American standards. We can provide the required documentation (like CE, UL, FCC, RoHS) to help you comply with local rules.

Here’s what you might need depending on your region:

You can always contact us and we’ll walk you through what you need. Most of the time, your business license is enough.

Conclusion

Becoming a JUESHUAI electric scooter dealer is one of the fastest, lowest-risk ways to join the booming e-mobility industry. You start small, keep your costs low, and scale as you grow.

Table of Contain